BIPC Marketing Workshop Series
With Marketing Consultant and Trainer
Shamshad Walker
Practical actions to implement when marketing your business
Develop the skills and confidence to market your business more effectively with our practical marketing workshop programme. Designed for small business owners, each interactive session focuses on a key area of marketing, including creating a marketing plan, LinkedIn, social media, website optimisation, email marketing and AI.
Bring your laptop and apply your learning during the workshop, leaving with practical actions you can implement straight away to help grow your business.
About your trainer
Shamshad Walker is a Marketing Consultant and Trainer. She has been supporting businesses for over 15 years and helps them to take control of their marketing.
She has delivered training and one-one coaching for the local Growth Hubs as well as organisations including NatWest Bank, Nottingham Business Venture, Nottingham Trent University and Local Councils. Her practical approach helps businesses build confidence, improve visibility and generate growth.
Session 1:
Creating a marketing plan for your business
Wednesday 16 September | 1pm to 3pm
Kickstart with a clear, actionable marketing plan tailored to your business goals. This in-person workshop will guide you through the essential steps to develop a robust marketing plan that focuses on your market, message, and media. You will gain the insights needed to create a roadmap for success in the coming year.
What you will learn
Whether you are a new business or have been established for a while and ambitious to grow.
By the end of the session, you will know how to create a personalised action plan that aligns with your time and budget, helping you to promote your business more effectively.
What we will cover
- Market: Understand your customers by segmenting your market and defining who you need to connect with.
- Message: Craft clear, compelling messages that reflect your vision and unique selling points.
- Media: Identify the most effective marketing tools to communicate with your potential customers.
Interactive and practical approach
The session will include practical tips, a concise presentation, and an opportunity for Q&A to ensure your questions are answered.
You will also have time to start on your marketing plan so bring your laptop with you.
Session 2:
Using LinkedIn to build a professional network
Wednesday 14 October | 1pm to 3pm
This in-person workshop will help you enhance your LinkedIn presence so you can build stronger professional relationships, increase visibility and connect with potential customers. You will explore profile optimisation, content creation and newer LinkedIn features that support positioning yourself as a trusted expert.
Ideal for businesses and professionals wanting to develop a stronger presence on LinkedIn and that attend networking events. LinkedIn helps you to build connections with people that you may want to collaborate with, customers and suppliers.
What you will learn
- How to update and optimise your LinkedIn Profile and Company Page
- How to grow and maintain a strong professional network
- How to use posts, articles and newsletters to engage with customers.
Interactive and practical approach
This practical workshop is designed to help you navigate the recent changes to the LinkedIn algorithm with confidence and apply your learning straight away.
Bring your laptop so you can work on your LinkedIn profile while we are together.
Session 3:
Using Facebook and Instagram for your business
Wednesday 18 November | 1pm to 3pm
This in-person workshop will help you make better use of Meta Business Suite to manage your Facebook and Instagram presence. You will learn how to set up and refine your profiles and create strong visual content to customer engagement and sales. The session equips you with the tools and confidence needed to manage social media more professionally and efficiently.
Suitable for B2C businesses wanting to improve visibility, engagement and conversions through Facebook and Instagram.
What you will learn
- Connect Facebook and Instagram on Meta Business Suite
- Create content for Facebook and Instagram
- Learn how to build your followers on these platforms
- Learn how to schedule content on Meta Business Suite
Interactive and practical approach
This practical workshop is designed to help you navigate how to use Meta Business Suite for Facebook and Instagram and apply your learning straight away.
Session 4:
Improving the performance of your website
Wednesday 20 January 2027 | 1pm to 3pm
This in-person workshop is designed to help businesses strengthen their online presence by enhancing website visibility, usability and performance.
This workshop is for new and established businesses that want to strengthen their digital performance without needing technical expertise.
What you will learn
- Simple steps for optimising your website
- Online tools to help with writing content
- Setting up a Google Business Profile
Interactive and practical approach
This practical workshop is designed to help you to create a plan to improve your website visibility and apply your learning straight away.
Session 5:
Creating email campaigns to promote your business
Wednesday 17 February 2027 | 1pm to 3pm
This in-person workshop introduces the core principles of effective email marketing and shows you how to use Mailchimp to build, design and send newsletters with confidence. You will learn how to plan campaigns that support stronger customer relationships and how to manage your database responsibly.
Email remains one of the most effective channels in our toolkit. It isn’t influenced by the changes to the social media algorithms. It’s private, it’s yours, and the people on your list have already said that they want to hear from you.
What you will learn
- How to set up and navigate a Mailchimp account
- How to design branded templates that align with your business
- How to grow and manage subscriber lists using GDPR best practice
Interactive and practical approach
This practical workshop is designed to help you set up a Mailchimp account, create a branded template and apply your learning straight away.
Session 6:
Tips on using AI to create engaging content
Wednesday 17 March 2027 | 1pm to 3pm
This in-person workshop will help you elevate your social media presence through practical content creation techniques. You will explore what makes engaging posts, how to use design tools, and how to streamline your content planning. The session includes hands-on activities so you can practise
Whether you are just starting out or already established, this workshop will help you improve your content strategy and strengthen your online engagement.
What you will learn
- Best types of content for to engage your customers
- How to create content using free online tools
- Learn how to use AI tools for writing and images
- Creating a content calendar to help you save time
Interactive and practical approach
This practical workshop is designed to help you learn how to create content, using Canva and ChatGPT and apply your learning straight away.
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